While keeping the tradition, and preserving independence, Morel has adapted to changes in time and has also been able to preserve and strongly develop the brand for several decades. Morel is accepted as the benchmark in the optical industry for its creativity, quality, and service provided to the optometrist.
The bulk of the business, 75%, is generated outside France. This illustrates that a brand has been established and accepted all over the world, making it a global, successful French company. And thus, Morel has been rewarded with many international rewards.
However, no reward surpasses Morel customers satisfaction and loyalty.